Loss Aversion Heuristics

Acknowledge your loss aversion bias to identify solutions that incur a loss

By Mathias Verraes
Published on 25 February 2022



When we make decisions, we often do not explore options that have a risk of loss, even if that loss is balanced out by potential gains. I joined João Rosa’s “Software Crafts” podcast to talk about 3 heuristics that help you overcome that bias.

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